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To tap into this segment, marketers must make greater efforts
to enhance their digital customer experience across a number
of touchpoints, especially web and mobile. An inclusive
website is more than just following WCAG standards. It's also
giving customers the technology they need in order to do what
they arrived at your website to do, despite any physical or
sensory disabilities.
Marketers who invest in their customers with disabilities
will reap the rewards: They'll enjoy brand loyalty and repeat
business from the largest minority group in the world.