eSSENTIAL Accessibility

What Marketers Need to Know about Inclusive Marketing

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To learn more about how you can provide a higher standard of service to people with disabilities, visit www.essentialaccessibility.com Phone: (416) 364-2501 Toll Free: 1 (866) 333-3909 Fax: (416) 466-4452 Email: info@essentialaccessibility.com 2020 ® Copyright, all rights reserved. To tap into this segment, marketers must make greater efforts to enhance their digital customer experience across a number of touchpoints, especially web and mobile. An inclusive website is more than just following WCAG standards. It's also giving customers the technology they need in order to do what they arrived at your website to do, despite any physical or sensory disabilities. Marketers who invest in their customers with disabilities will reap the rewards: They'll enjoy brand loyalty and repeat business from the largest minority group in the world.

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