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YAMM: Sending Personalized Mass Emails with Google Workspace

Published Date
Author Douglas Karr

YAMM: Yet Another Mail Merge to send personalized emails with Google Workspace (Gmail and Google Sheets)

Are you tired of manually sending individual emails and tracking responses? Do you need a better way to reach your audience and get your message across?

Connecting with your audience personally and efficiently is more important than ever. Whether you’re a small business owner, a teacher, or a marketer, communicating effectively is key to success. However, with limited time and resources, sending personalized emails to everyone on your list can be difficult.

YAMM

YAMM, or Yet Another Mail Merge, is a powerful yet straightforward mail merge tool that works seamlessly with Gmail and Google Sheets. YAMM allows you to send personalized mass emails easily, saving you time and increasing productivity.

YAMM is designed to streamline your email workflow. It eliminates the need to send emails individually, allowing you to focus on what matters most – your message and your audience. Here’s what sets YAMM apart:

  • Seamless Integration: YAMM integrates directly with Google Workspace via Gmail and Google Sheets, allowing you to use your existing tools and data.
  • Personalization Made Easy: Effortlessly personalize your emails with recipient-specific information like names, companies, or any other data in your Google Sheet.
  • Real-time Tracking: Monitor your campaign’s performance with real-time tracking. See who opened your email, clicked on links, and more, all within your Google Sheet.
  • Increased Deliverability: YAMM sends emails directly from your Gmail account, improving deliverability and ensuring your messages reach the primary inbox.

YAMM empowers you to send personalized email campaigns for various purposes like lead generation, event invitations, promotions, and newsletters. By tracking your results in real-time, you can make data-driven decisions to optimize your campaigns and ultimately improve your email marketing ROI.

YAMM Features

YAMM offers a comprehensive suite of features to streamline your email workflow and maximize your impact.

YAMM: Mailing list in a Google Sheet

From personalization and scheduling to tracking and surveys, YAMM has everything you need to succeed with outreach or email marketing. Features include:

  • Add unsubscribe links: Compliant with CAN-SPAM and other email delivery rules.
  • Create quick email surveys: YAMM lets you create simple polls that recipients can answer with one click from their inbox. Track results in Google Sheets.
  • Easily personalize mass emails: Personalize subject lines, email body, links, images, and attachments to make your emails as convincing as possible.
YAMM: Personalize Emails
  • Follow up in the same thread: Replying in the same thread makes it easy for recipients to get full context.
  • Integrates with Gmail & Google Sheets: Create a message in Gmail (you can use saved Gmail templates). Send and track it from a Google Sheet.
  • Rich template options: There are endless ways to customize, from simple messages to ready-to-use templates and advanced HTML emails.
  • Schedule mail merges: Schedule your mail merge to go out the right time to increase open rate.
  • Segment contacts and follow up effortlessly: Use filters in Google Sheets to segment your contacts easily, or use YAMM’s predefined follow-up helpers.
  • Send attachments with your mail merge: Upload files to Google Drive and use YAMM to attach them to your email campaigns.
  • Send with an alias, cc, and bcc: Use the email aliases you prefer, and configure personalized or global cc and bcc addresses.
  • Set up Google Form email notifications: Use the power of YAMM to send notifications when your Form gets a submission. Notifications can be sent to respondents and/or other people.
  • Track results in real-time: From Google Sheets, track opens, clicks, responses, bounces, and unsubscribes in real-time.
YAMM: Track Emails in Google Sheets

YAMM has been a game changer for our business. Being able to send mass emails and track them is invaluable. We love it!

Satisfied YAMM User

Getting Started with YAMM

  1. Install the YAMM add-on from the Google Workspace Marketplace.
  2. Prepare your mailing list in a Google Sheet.
  3. Create an email template in Gmail.
  4. Open your Google Sheet and launch YAMM.
  5. Select your email template and configure your campaign.
  6. Send and track your mail merge campaign.

Ready to transform your email workflow and boost your productivity?

Get started with YAMM today!

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Originally Published on Martech Zone: YAMM: Sending Personalized Mass Emails with Google Workspace