Summary
There are over 71 million people with disabilities living in North America
1
.
That's more than the entire population of California and Florida.
In the US alone, people with disabilities control over $490 billion in spending,
2
yet this segment is mostly disregarded by marketers.
The companies that do make these efforts are outperforming their
competitors in long-term stock prices.
3
In an era when the customer is king, marketers cannot afford to sideline
anyone. On the contrary, marketers should be making every effort to ensure
that their customers with disabilities are getting a high standard of service.
1 CDC. StatsCan, Human Rights Watch, United Nations
2 America Institutes For Research: Hidden Market: The Purchasing Power of Working-Age Adults With Disabilities
3 Creating Value Through Disability, The Return on Disability Group
2 | essentialaccessibility.com
The truth of the matter is that only 5% of
the largest North American companies are
making measurable efforts to connect with
consumers with disabilities.
71 million
People with Disabilities
living in North America
control over
$490 billion US
of spending power
Of the largest North
America companies are
making measurable efforts
to connect with consumers
with disabilities
5%
