Issue link: https://essentialaccessibility.ufcontent.com/i/1422383
The Biggest Misconception About Digital Accessibility Healthcare providers that want to assist persons with disabilities must implement a comprehensive digital accessibility solution. Digital accessibility isn't just ensuring that people who are blind or deaf can access your web content. Complete accessibility includes assistive technology, a website evaluation, a remediation plan, ongoing monitoring, and multimedia accessibility. Together, these components give people with disabilities a seamless digital experience. When you make your content accessible, you give patients with disabilities an inclusive experience that leads to higher quality care. Accessible institutions also mitigate the risks of lawsuits and project a disability-friendly environment to patients and their families. According to Rich Donovan, CEO of the Return on Disability Group, "friends and family react strongly and emotionally to direct as well as subtle cues that connect brands to persons with disabilities." 8 When you offer disability-friendly services, your patients' friends and families are more likely to recommend you to others. 8 Donovan, Brand & Disability: An Advertising Primer 10 | essentialaccessibility.com