eSSENTIAL Accessibility

ADA Demand Letter Guidebook

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The best thing organizations can do to eliminate risk is become accessible. Governments and organizations recognize this problem and have made attempts to equalize access. The Americans with Disabilities Act (ADA) became law in 1990, prohibiting discrimination against individuals with disabilities in all areas of public life, including jobs, schools, and transportation. It also requires businesses to make online accommodations, ensuring web content is accessible to the blind, deaf, and those requiring assistive devices (e.g. screen readers) to navigate a website. These requirements have put businesses who don't comply in serious legal risk. Lawsuits targeting websites over ADA violations are increasing rapidly. In the U.S., over 11,000 ADA Title III lawsuits were filed in 2019, an 8.8% increase from 2018. 1 With predatory litigation showing no signs of slowing, the best thing organizations can do to eliminate risk is become accessible. This can be achieved by complying with the W3C's latest Website Content Accessibility Guidelines (WCAG 2.1), which has become the benchmark for determining web accessibility. But for some, it might be too late. If your organization has received a demand letter, engaging the right accessibility partner can make all the difference in securing a positive outcome and eliminating future risk. This guide offers a step-by-step look at the response process required to limit liability and ensure compliance, today and tomorrow. 1 Source: Seyfarth Shaw 3 | essentialaccessibility.com

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