Customers today use websites for a range of
buying activities, from researching products and
services to making a purchase. A homepage often
fosters a first and lasting impression of a brand.
Websites are a critical piece in the consumer's
purchase decision, and marketers have a
tremendous opportunity to delight customers
with disabilities by offering a combination of
technology and web accessibility to meet a
diverse range of physical needs.
8 | essentialaccessibility.com
disregard a business
provider because of barriers
encountered
More
than
people with
disabilities
in
8 10
