eSSENTIAL Accessibility

What Marketers Need to Know about Inclusive Marketing

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4 | essentialaccessibility.com Business Opportunities 1. Financial Services Online and mobile banking is quickly becoming the norm; people with disabilities, in particular, often embrace the option of conducting financial transactions from their own home or smartphone, rather than taking the time and effort required to visit a branch in person. In general, people with disabilities report that their financial needs are less likely to be fully served by the banking system. A recent report from the Federal Deposit Insurance Corporation pointed out that while mobile financial services are being marketed as convenient "anytime, anyplace" tools, and have great potential for customers with disabilities, they're missing the mark if the technologies themselves are not accessible and usable by people with disabilities. 8 8 Banking Status and Financial Behaviours of Adults with Disabilities, Federal Deposit Insurance Corporation

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