Business Opportunities
3. Travel and Tourism
North American adults with disabilities are spending an estimated
$19 billion in travel per year. Considering that people with disabilities are
unlikely to travel alone, the actual travel spending associated with them
is thought to be at least twice this amount.
This number has risen by 27% over 13 years.
With aging and retiring baby boomers, the market of travelers with
disabilities is expanding.
While the number of accessibility barriers in the travel and hospitality
industry has been reduced over the past decade, a majority of adults
with disabilities surveyed in 2015 reported major obstacles at some point
in their recent travel experience. That extends to their online experience.
6 | essentialaccessibility.com
North American adults with
disabilities are spending
an estimated
$19
billion
in travel per year
Travelers with disabilities are thought to use websites even more than travelers without disabilities
to get information about their trips and book hotels, airlines or cruise lines. When disability services
aren't clearly highlighted on the website, these travelers will ultimately make their reservations
elsewhere.
12
12 Disability Travel Generates $17.3 Billion in Annual Spending, Open Doors Organization
